Proctor, Tony. <br/><br/>
Essentials of marketing research / 

 - 4th ed. 
 - Harlow, England ;  New York :  Financial Times/Prentice Hall,  c2005. 
 - xxiii, 591 pages :  Illustrations ; 
<br/><br/> Previous ed.: 2002. 
<br/><br/><label>ISBN: </label>0273694944 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / PRO