@book{2113,
	author = {Walker, Orville C.},
	title = {Marketing strategy :},
	year = {c2006.},
	address = {Boston :},
	edition = {11th ed.},
	note = {Includes bibliographical references and index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html}
}