Marketing strategy :  a decision-focused approach / 

 - 11th ed. 
 - Boston :  c2006. 
 - xx, 346 pages :  Illustrations ; 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072961902 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / MAR