TY  - BOOK
AU  - Walker,Orville C.
TI  - Marketing strategy: a decision-focused approach 
SN  - 0072961902 (alk. paper)
AV  - HF 5415.13 MAR
PY  - 2006///
CY  - Boston
KW  - Marketing - management
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
ER  -