@book{2114,
	author = {Peter, J. Paul. and Olson, Jerry C.},
	title = {Consumer behavior and marketing strategy /},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2008.},
	address = {Boston :},
	edition = {8th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/enhancements/fy0702/2006032470-d.html}
}