Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 

 - 8th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2008. 
 - xix, 555 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0073529850 (alk. paper) 9780073529851 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.3  / PET