Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 

 - 6th ed. 
 - Upper Saddle River, N.J. :  Pearson/Prentice Hall,  c2007. 
 - xx, 648 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131875523 (alk. paper) 9780131875524 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.<br/>Professions - marketing.<br/>Service industries - marketing.<br/>Customer services - marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / LOV