TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131875523 (alk. paper)
AV  - HF 5415.13 LOV
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson/Prentice Hall
KW  - Marketing - management
KW  - Professions - marketing
KW  - Service industries - marketing
KW  - Customer services - marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0618/2006024219.html
ER  -