@book{2116,
	author = {Perreault, William D. and McCarthy, E. Jerome.},
	title = {Essentials of marketing :},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2003.},
	series = {McGraw-Hill/Irwin series in marketing,},
	address = {Boston :},
	edition = {9th ed.},
	note = {Includes index.}
}