Perreault, William D. <br/><br/>
Essentials of marketing :  a global-managerial approach / 

 - 9th ed. 
 - Boston :  McGraw-Hill/Irwin,  c2003. 
 - xxxii, 624 pages :  Illustrations ; 
 - McGraw-Hill/Irwin series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0072464208 (alk. paper) 0071198695 (international : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / PER