TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a global-managerial approach 
T2  - McGraw-Hill/Irwin series in marketing,
SN  - 0072464208 (alk. paper)
AV  - HF 5415 PER
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes index
ER  -