@book{2117,
	author = {Perreault, William D. and McCarthy, E. Jerome.},
	title = {Basic marketing :},
	publisher = {McGraw-Hill,},
	year = {2005.},
	series = {McGraw-Hill/Irwin series in marketing,},
	address = {Boston, Mass. :},
	edition = {15th ed.},
	note = {McCarthy's name appears first on the earlier edition.}
}