Perreault, William D. <br/><br/>
Basic marketing :  a global-managerial approach / 

 - 15th ed. 
 - Boston, Mass. :  McGraw-Hill,  2005. 
 - xli, 792 pages :  Illustrations ; 
 - McGraw-Hill/Irwin series in marketing, .
<br/><br/> McCarthy's name appears first on the earlier edition.  Includes index. 
<br/><br/><label>ISBN: </label>0072525231 (alk. paper : hbk.) 9780072947038 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / PER