TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
T2  - McGraw-Hill/Irwin series in marketing,
SN  - 0072525231 (alk. paper : hbk.)
AV  - HF 5415.13 PER
PY  - 2005///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Marketing - management
N1  - McCarthy's name appears first on the earlier edition; Includes index
ER  -