Urban, Glen L. <br/><br/>
Digital marketing strategy :  text and cases / 

 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2004. 
 - xvii, 195 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131831771 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.<br/>Electronic commerce - management.<br/>Internet marketing.<br/>Consumer behavior.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / URB