TY  - BOOK
AU  - Urban,Glen L.
TI  - Digital marketing strategy: text and cases 
SN  - 0131831771
AV  - HF 5415.13 URB
PY  - 2004///
CY  - Upper Saddle River, N.J.
PB  - Pearson Prentice Hall
KW  - Marketing - management
KW  - Electronic commerce - management
KW  - Internet marketing
KW  - Consumer behavior
KW  - Strategic planning
N1  - Includes index
ER  -