Six sigma for marketing processes
an overview for marketing executives, leaders, and managers
Creveling, Clyde M.
creator
Hambleton, Lynne.
McCarthy, Burke.
text
Upper Saddle River, NJ
Prentice Hall
c2006
monographic
xxvii, 269 pages : Illustrations ;
Includes index.
Marketing - management
Marketing - quality control
Six sigma (quality control standard)
HF 5415.13 CRE
013199008X
http://www.loc.gov/catdir/toc/ecip062/2005030766.html
http://www.loc.gov/catdir/toc/ecip062/2005030766.html