TY  - BOOK
AU  - Creveling,Clyde M.
AU  - Hambleton,Lynne
AU  - McCarthy,Burke
TI  - Six sigma for marketing processes: an overview for marketing executives, leaders, and managers 
SN  - 013199008X
AV  - HF 5415.13 CRE
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Marketing - management
KW  - Marketing - quality control
KW  - Six sigma (quality control standard)
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip062/2005030766.html
ER  -