@book{2122,
	author = {Prushan, Victor H.},
	title = {No-nonsense marketing :},
	publisher = {John Wiley & Sons, Inc.,},
	year = {c1997.},
	address = {New York :},
	note = {Includes and index.},
	url = {http://www.loc.gov/catdir/bios/wiley042/96042473.html}
}