Prushan, Victor H. <br/><br/>
No-nonsense marketing :  101 practical ways to win and keep customers / 

 - New York :  John Wiley & Sons, Inc.,  c1997. 
 - xviii, 282 pages :  Illustrations ; 
<br/><br/> Includes and index. 
<br/><br/><label>ISBN: </label>0471157074 (paper : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.<br/>Strategic planning.<br/>Competition.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / PRU