TY  - BOOK
AU  - Prushan,Victor H.
TI  - No-nonsense marketing: 101 practical ways to win and keep customers 
SN  - 0471157074 (paper : alk. paper)
AV  - HF 5415.13 PRU
PY  - 1997///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Marketing - management
KW  - Strategic planning
KW  - Competition
KW  - Customer services
N1  - Includes and index
UR  - http://www.loc.gov/catdir/bios/wiley042/96042473.html
UR  - http://www.loc.gov/catdir/description/wiley033/96042473.html
UR  - http://www.loc.gov/catdir/toc/onix04/96042473.html
ER  -