@book{2124,
	author = {Wood, Marian Burk.},
	title = {The marketing plan handbook /},
	year = {c2008.},
	address = {Upper Saddle River, N.J. :},
	edition = {3rd ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/toc/ecip078/2007002233.html}
}