Wood, Marian Burk. <br/><br/>
The marketing plan handbook / 

 - 3rd ed. 
 - Upper Saddle River, N.J. :  c2008. 
 - xv, 190 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0132237555 (pbk.) 9780132237550 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing - management - handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / WOO