TY  - BOOK
AU  - Wood,Marian Burk
TI  - The marketing plan handbook
SN  - 0132237555 (pbk.)
AV  - HF 5415.13 WOO
PY  - 2008///
CY  - Upper Saddle River, N.J.
KW  -  Marketing - management - handbooks, manuals, etc
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip078/2007002233.html
ER  -