@book{2125,
	author = {Burns, Alvin C. and Bush, Ronald F.},
	title = {Marketing research /},
	publisher = {Pearson/Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, NJ :},
	edition = {5th ed.},
	note = {"SPSS integration"-- Pref.}
}