Burns, Alvin C. <br/><br/>
Marketing research / 

 - 5th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2006. 
 - xxxi, 665 pages :  Illustrations ; 
<br/><br/> "SPSS integration"-- Pref.  Includes index. 
<br/><br/><label>ISBN: </label>0131477323 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>SPSS for Windows.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / BUR