TY - BOOK AU - Burns,Alvin C. AU - Bush,Ronald F. TI - Marketing research SN - 0131477323 AV - HF 5415.2 BUR PY - 2006/// CY - Upper Saddle River, NJ PB - Pearson/Prentice Hall KW - Marketing research KW - SPSS for Windows N1 - "SPSS integration"-- Pref; Includes index ER -