@book{2127,
	author = {Crawford, C. Merle and Di Benedetto, C. Anthony.},
	title = {New products management /},
	publisher = {Irwin/McGraw-Hill,},
	year = {c2000.},
	series = {Irwin/McGraw-Hill series in marketing,},
	address = {Boston :},
	edition = {6th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/description/mh023/99034882.html}
}