Crawford, C. Merle <br/><br/>
New products management / 

 - 6th ed. 
 - Boston :  Irwin/McGraw-Hill,  c2000. 
 - xxv, 534 pages :  Illustrations ; 
 - Irwin/McGraw-Hill series in marketing, .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0070275521 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.153  / CRA