Schiffman, Leon G. <br/><br/>
Consumer behavior / 

 - 9th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2007. 
 - xix, 561 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131869604 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).
<br/><br/><label>LC Class. No.: </label>HF 5415.32  / SCH