TY - BOOK AU - Schiffman,Leon G. AU - Kanuk,Leslie Lazar TI - Consumer behavior SN - 0131869604 (alk. paper) AV - HF 5415.32 SCH PY - 2007/// CY - Upper Saddle River, N.J. PB - Pearson Prentice Hall KW - Consumer behavior KW - Motivation research (Marketing) N1 - Includes index ER -