02023cam a2200253Ii 4500 0 0 0 GIMPA GIMPA REF 2018-01-24 Purchase 0 HF 1416 INT 67287 2020-07-30 2023-02-23 BK 0 0 0 GIMPA GIMPA GEN 2018-01-24 Purchase 0 HF 1416 INT 67288 2020-07-30 2020-07-30 BK 0 0 0 GIMPA GIMPA GEN 2018-01-24 Purchase 0 HF 1416 INT 67289 2020-07-30 2020-07-30 BK 0 0 0 GIMPA GIMPA GEN 2018-01-24 Purchase 0 HF 1416 INT 67290 2020-07-30 2020-07-30 BK 213 213 9781259253065 1259253066 HF 1416 INT International marketing / 17th. ed. New York, NY : McGraw-Hill Education, c2016. xxxvi, 662 p. : Illustrations ; Includes index Part One: An overview -- The scope and challenge of international marketing -- The dynamic environment of international trade -- Part Two: The cultural environment of global markets -- History and geography: The foundations of culture -- Cultural dynamics in assessing global markets -- Culture, management style, and business systems -- The political environment: A critical concern -- The international legal environment: Playing by the rules -- Part Three: Assessing global market opportunities -- Developing a global vision through marketing research -- Economic development and the Americas -- Europe, Africa, and the MIddle East -- The Asia Pacific region -- Part Four: Developing global marketing strategies -- Global marketing management: Planning and organization -- Products and services for consumers -- Products and services for businesses -- International marketing channels -- Integrated marketing communications and international advertising -- Personal selling and sales management -- Pricing for international markets -- Part Five: Implementing global marketing strategies -- Inventive negotiations with international customers, partners, and regulators -- Part Six: Supplementary material -- An overview -- The cultural environment of global marketing -- Assessing global market opportunities -- Developing global marketing strategies. Marketing Export marketing. International business enterprises. Intercultural communication Cateora, Philip R. Gilly, Mary C. Graham, John L. Money, R. Bruce BK