Walker, Orville C. <br/><br/>
Marketing strategy :  a decision-focused approach / 

 - 6th ed. 
 - Boston :  McGraw-Hill Irwin,  c2008. 
 - xx, 346 pages:  Illustrations ; 
<br/><br/> Rev. ed. of: Marketing strategy / Orville C. Walker, Jr. ... [et al.]. 5th ed. c2006.  Includes index. 
<br/><br/><label>ISBN: </label>9780073529899 (alk. paper) 0073529893 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / WAL