Kotler, Philip. <br/><br/>
Marketing management / 

 - 12th ed. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2006. 
 - xxxix, 729 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / KOT