00484cam a22001574a 4500020001500000050002000015100002000035245002700055250001300082260006100095300004000156500002000196650002800216700002400244856005800268  a013145757800aHF 5415.13bKOT1 aKotler, Philip.10aMarketing management /  a12th ed.  aUpper Saddle River, NJ :bPearson Prentice Hall,cc2006.  axxxix, 729 pages :bIllustrations ;  aIncludes index. 0aMarketing - management.1 aKeller, Kevin Lane.41uhttp://www.loc.gov/catdir/toc/ecip055/2004029595.html