TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 0131457578
AV  - HF 5415.13 KOT
PY  - 2006///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing - management
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip055/2004029595.html
ER  -