Kumar, V. <br/><br/>
Essentials of marketing research / 

 - 2nd ed. 
 - New York :  John Wiley & Sons, Inc.,  c2002. 
 - xix, 553 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>047141235X (pbk. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / KUM