TY  - BOOK
AU  - Kumar,V.
AU  - Aaker,David A.
AU  - Day,George S.
TI  - Essentials of marketing research
SN  - 047141235X (pbk. : alk. paper)
AV  - HF 5415.2 KUM
PY  - 2002///
CY  - New York
PB  - John Wiley & Sons, Inc.
KW  - Marketing research
N1  - Includes index
UR  - http://www.loc.gov/catdir/description/wiley036/2001026850.html
UR  - http://www.loc.gov/catdir/toc/onix07/2001026850.html
ER  -