Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 

 - 10th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2004. 
 - viii, 696 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131421840 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - decision making - case studies.<br/>Marketing - management - case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.135  / KER