00565cam a22001814a 4500 0 0 0 GIMPA GIMPA REF 2014-07-14 Purchase 0 HF 5415.135 KER 60145 2022-12-09 2022-12-09 BK 0 0 lcc 0 GIMPA GIMPA GEN 2023-08-16 Donation 0 HF 5415.135 KER 69645 2023-10-30 2023-10-30 BK 2141 2141 0131421840 HF 5415.135 KER Kerin, Roger A. Strategic marketing problems : cases and comments / 10th ed. Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. viii, 696 pages : Illustrations ; Includes index. Marketing - decision making - case studies. Marketing - management - case studies. Peterson, Robert A. BK