TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 0131421840
AV  - HF 5415.135 KER
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Marketing - decision making - case studies
KW  - Marketing - management - case studies
N1  - Includes index
ER  -