@book{2142,
	author = {Nagle, Thomas T., and Hogan, John E.},
	title = {The strategy and tactics of pricing :},
	publisher = {Pearson/Prentice Hall,},
	year = {c2006.},
	address = {Upper Saddle River, NJ :},
	edition = {4th ed.},
	note = {Includes index.},
	url = {http://www.loc.gov/catdir/toc/ecip061/2005028572.html}
}