Nagle, Thomas T., <br/><br/>
The strategy and tactics of pricing :  a guide to growing more profitably / 

 - 4th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  c2006. 
 - xv, 349 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0131856774 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pricing.<br/>Marketing - decision making.
<br/><br/><label>LC Class. No.: </label>HF 5416.5  / NAG