Gordon, Ian. <br/><br/>
Relationship marketing :  new strategies, techniques, and technologies to win the customers you want and keep them forever / 

 - Toronto :  New York :  John Wiley & Sons Canada, Ltd.,  c1998. 
 - xx, 314 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0471641731 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relationship marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415.55  / GOR