new strategies, techniques, and technologies to win the customers you want and keep them forever Gordon, Ian. creator text Toronto New York John Wiley & Sons Canada, Ltd. c1998 monographic xx, 314 pages : Illustrations ; Includes index. Relationship marketing HF 5415.55 GOR 0471641731 http://www.loc.gov/catdir/bios/wiley042/98134752.html http://www.loc.gov/catdir/description/wiley033/98134752.html http://lcweb.loc.gov/catdir/toc/98-134752.html http://www.loc.gov/catdir/bios/wiley042/98134752.html http://www.loc.gov/catdir/description/wiley033/98134752.html http://lcweb.loc.gov/catdir/toc/98-134752.html