TY  - BOOK
AU  - Gordon,Ian
TI  - Relationship marketing: new strategies, techniques, and technologies to win the customers you want and keep them forever 
SN  - 0471641731
AV  - HF 5415.55 GOR
PY  - 1998///
CY  - Toronto, New York
PB  - John Wiley & Sons Canada, Ltd.
KW  - Relationship marketing
N1  - Includes index
UR  - http://www.loc.gov/catdir/bios/wiley042/98134752.html
UR  - http://www.loc.gov/catdir/description/wiley033/98134752.html
UR  - http://lcweb.loc.gov/catdir/toc/98-134752.html
ER  -