Reichheld, Frederick F. <br/><br/>
Loyalty rules! :  how today's leaders build lasting relationships / 

 - Boston :  Harvard Business School Press,  c2001. 
 - xiii, 213 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>1578512050 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Customer relations.<br/>Employee loyalty.<br/>Leadership.
<br/><br/><label>LC Class. No.: </label>HF 5415.525  / REI