TY  - BOOK
AU  - Reichheld,Frederick F.
TI  - Loyalty rules!: how today's leaders build lasting relationships 
SN  - 1578512050 (alk. paper)
AV  - HF 5415.525 REI
PY  - 2001///
CY  - Boston
PB  - Harvard Business School Press
KW  - Customer loyalty
KW  - Customer relations
KW  - Employee loyalty
KW  - Leadership
N1  - Includes index
ER  -