Monroe, Kent B. Pricing : making profitable decisions / - 3rd ed. - Boston : McGraw-Hill/Irwin, c2003. - xxvi, 658 pages : Illustrations ; Includes index. ISBN: 0072528818 (alk. paper) 0071198601 (international : alk. paper) Subjects--Topical Terms: Pricing. LC Class. No.: HF 5416.5 / MON