Dyché, Jill. <br/><br/>
The CRM handbook :  a business guide to customer relationship management / 

 - Boston :  Addison-Wesley,  c2002. 
 - xxiv, 307 pages :  Illustrations ; 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0201730626 (pbk. : recycled, acidfree paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations - management.
<br/><br/><label>LC Class. No.: </label>HF 5415.5  / DYC